Experient about us

Michael Guerriero, Div PresMichael Guerriero

Division President

As President, Guerriero leads the organization with passion and focused vision leading to the best overall care and service for our clients and a culture of people development throughout Experient. Guerriero’s vision in assisting our clients to transform their events and connect with their audiences is what motivates our teams to create the most innovative event experiences possible.

Guerriero oversees all aspects of Experient's full-service event portfolio including event management, unified registration and housing, exhibitor services, and venue and supplier sourcing with an overlay of experience design across all services.

Guerriero joined Experient in 1990. He was the company’s Chief Financial Officer from 1995 through 2012, and has helped navigate Experient through significant organic and acquisition-related growth. Prior to joining Experient, he worked at PricewaterhouseCoopers. He is a member of ASAE, PCMA and IAEE, and also serves on the Kent State University Hospitality Management Advisory Board, the St. Louis National Customer Advisory Board and the Trade Show Executive (TSE) Exposition Forecasting Board.

David Beckett SeniorDavid Beckett

Senior Vice President, Operations

Beckett's career started in exhibit sales for a business publication that eventually led him to create his own business, Premier Expositions, in 1995. Beckett joined Experient in July 2001 as Director of the Registration and Housing department, and is credited for the creation of Experient’s project management model and overseeing the integration efforts of the company’s registration platforms. In addition to overall registration product management, he oversees Experient’s service delivery staff including project managers, registration and onsite personnel, and our customer service groups. He also leads the general operations group consisting of facility management, logistics, warehouse operations and credential material procurement, production and collation. Beckett holds a BS in Business from the Ohio State University.

Jeff FugateJeff Fugate

Senior Vice President, Sales and Account Management

During his more than 20 years of sales and leadership experience across multiple industries, Fugate’s teams and clients have consistently experienced double and triple digit growth. He prides himself on the ongoing development of people and has managed and/or coached more than 1,800 salespeople to achieve success through the utilization of proven sales methodologies. Fugate is a graduate of New Mexico State University in Las Cruces. He is PCMA CASE certified and a former member of the New Orleans Advisory Board. He is active in IAEE, holding positions on both the Emerging Trends and Awards Committees.

Jacqueline E. RichardsJacqueline E. Richards, MS, SPHR

Vice President, Human Resources & Development

Richards leads the Human Resources and Development Departments. She is passionate about inspiring Experient’s leaders and employees to reach their full potential through aspirational coaching. She joined Experient in 2000 and in 2010 was promoted to VP, Human Resources and Development. Prior to joining Experient, she held HR positions at PlanSoft and Gap, Inc. Richards holds an MS in Organizational Development & Analysis from Weatherhead School of Management at Case Western Reserve University and a BS from Ohio University. Richards also holds an Executive Coaching Certificate grounded in Intentional Change Theory from Weatherhead School of Management. She is a certified Senior Human Resources Professional (SPHR) and a SHRM Senior Certified Professional (SHRM-SCP).

Brian ScottBrian Scott

Chief Information Officer

Scott is a 25-year veteran of technology, with the last 13 years being within the tradeshow industry. At Experient, he serves as the Chief Information Officer where he oversees product development, data center operations and company infrastructure. His background in commercial and enterprise application development lends itself to the multitude of software-based products and services within Experient. He manages the Experient data center that processes millions of transactions annually as well as corporate infrastructure supporting all of Experient's locations and employees. Scott holds a BS in Electrical Engineering from the University of Tennessee and an MS in Technology Management from the University of Maryland.












Nancy DeBrosse, CMPNancy DeBrosse, CMP

Senior Vice President, Account Management

DeBrosse oversees sales and strategic account management of our association and government clients. She is also involved with Experient’s global initiative to work with international meetings held in the United States as well as assisting Experient’s clients wanting to meet overseas. DeBrosse joined Experient in 2008 as VP of the Washington, DC office overseeing the Strategic Account Management team. Prior to joining Experient, she was VP, Sales and Marketing for Projection, Inc., an audio/visual production company based in the Washington, DC area. DeBrosse has served on many local and national committees and boards and has been President of both of the DC Chapters of PCMA and IAEE. She was recognized in 2010 as PCMA’s Outstanding Member to a Chapter.

Mike GodseyMike Godsey

Senior Vice President, Market Development

Godsey is a 23-year veteran of the event and tradeshow industry. At Experient, he oversees the introduction of new technology into the company’s offerings. Much of his focus has been on using technology to drive business results for show producers—such as increased attendance, effective mobile strategies and future lead retrieval platforms. In addition, he supervises the Exhibitor Services Group, where he manages Experient’s strategy surrounding lead retrieval products and services.

Gary Schirmacher, CMPGary Schirmacher, CMP

Senior Vice President, Sales and Marketing

Schirmacher oversees Experient’s Strategic Sales team and Marketing Department, as well as leads the industry presence strategy for both the Martiz Travel Company and Experient brands. He is a Maritz Certified Designer and an authority on the topic of Experiential Design. Schirmacher is a member of PCMA, MPI, IAEE and CSAE, and is currently serving a third two-year term on the PCMA Educational Foundation Board of Trustees. Schirmacher also serves on the advisory boards for the Fort Worth CVB and Hyatt Hotels. He’s a frequent speaker and author for the meetings industry, and was inducted into the Colorado Meetings + Events Hall of Fame in 2011. Schirmacher joined Experient in January 1996 as the Director for the Western Region, and was awarded the company’s highest award, the Pinnacle Award, in 2005.

Andy SmithAndy Smith

Senior Vice President, ESN

Smith has worked for Experient since 2001 mentoring many of Experient’s field-based National Account Managers. In 2006, he accepted the opportunity to lead the ever-expanding ESN comprised of professionals who represent a vast collection of event industry expertise. His greatest professional passion is helping Experient representatives nurture their entrepreneurial talents while effectively tapping into the massive support of our Maritz and Experient meeting and convention professionals on staff to deliver results for our clients' diverse needs.