The Challenge: Increasing the Acquisition of Qualified Attendees.
One of an event organizer’s primary roles is growing quality attendance. This role includes developing a prospecting, marketing and evaluation system. Research indicates a direct correlation between marketing efforts and attendance growth or decline.
“Using Relationship Management to Optimize Attendee Marketing and Grow Event Revenue” is a new white paper from Experient that gives show organizers unique insight into the strategies for developing a successful, quantifiable year-round event attendance marketing program. The paper investigates the challenges of attendee acquisition and details strategies that will allow any show organizer to increase qualified attendance with targeted marketing to prospects and exhibitors.
