february 26, 2015

Experient Extends Partnership With Association of Equipment Manufacturers

Provides Event Registration and Lead Retrieval Services

Frederick, MD The Association of Equipment Manufacturers (AEM) has extended their partnership with Experient to be the exclusive partner for event registration and lead retrieval services for ICUEE 2015, The Demo Expo, which is the largest event in North America for utilities and utility contractors. This event adds to the current partnerships for AEMÍs CONEXPO-CON/AGG, the largest show in North America for the construction industries, and CONEXPO Latin America, the inaugural CONEXPO-branded show for the Latin America Marketplace.

ñExperientÍs account team structure and staff expertise are paramount to us,î said Dana Wuesthoff, AEMÍs Director of Event Registration and Housing. ñAnd with their history of high-quality performance at our other events, we look forward to working with them on ICUEE.î

This partnership allows AEM to leverage ExperientÍs unified technologies, event experience, depth of knowledge, and data driven insights to enhance attendee and exhibitor experiences. It also cast further proof that Experient is the event industryÍs leading registration provider.

The Association of Equipment Manufacturers is the North American-based international trade association providing innovative business development resources to advance the off-road equipment manufacturing industry in the global marketplace. AEM membership comprises more than 850 companies and more than 200 product lines in the agriculture, construction, forestry, mining and utility sectors worldwide. AEM is headquartered in Milwaukee, Wisconsin, with offices in the world capitals of Washington, D.C.; Ottawa, Canada; and Beijing, China. Visit www.aem.org for more information.

For press inquiries or other media relations, email dana.norris@experient-inc.com