August 5, 2015

Experient and TurnoutNow Partner To Define Future of Events Industry

FREDERICK, Md. Experient, a Maritz Travel Company, and TurnoutNow, two of the meetings and events industry technology giants, have partnered together to define the industryÍs future. Using data gathering technologies combined with behavioral analytics, they will develop data-driven capabilites that create personalized experiences for event attendees, and meaningful and actionable intelligence for show organizers and exhibitors.

David Ely, Senior Vice President of Sales for TurnoutNow, said, ñThe goal is simple we want to turn these behavioral insights into personalized experiences that all event constituents will never forget.î

TurnoutNow has focused on BLE (Bluetooth Low Energy) technology for years. Their proprietary beacon and receiver system has led to the development of cloud-based, data analytics technology that will change how show organizers, exhibitors and attendees view events in the future. TurnoutNowÍs technology captures a three-dimensional view of the event, in real-time, and extracts actionable insights from the data.

ñExperient is focused on bringing experiential design into our clientsÍ events for the betterment of the attendee,î commented Michael Guerriero, Division President for Experient. ñUnderstanding the true behaviors of event guests is critical to providing customized experiences in the future. ïShow me you know meÍ will be the expectation of our future event participants. The products and services that we develop with TurnoutNow will reinvent meetings and tradeshows in the future.î

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