march 12, 2015

IWF Enhances Annual Tradeshow with Unified Registration, Housing, Mobile and Lead Retrieval

Frederick, MD The International Woodworking Fair (IWF) utlized ExperientÍs suite of unified services, including event registration, housing, mobile app, and lead retrieval, at IWF 2014, the woodworking industryÍs largest tradeshow in North America. The unification of these services enhanced the on and off-site experiences of attendees and exhibitors throughout the event.

Combining demographic data drived from registration and housing with the behavioral data derived from mobile app usage and lead retrieval, allowed event organizers the ability to see and understand more about the event than ever before. With this data, business decisions were made that enhanced marketing efforts and resulted in better guest experiences.

ñThis year International Woodworking Fair saw our attendance grow by more than 1,000 and our room nights increase by more than 20%,î said Jim Wulfekuhle, IWFÍs VP of Sales & Marketing. ñExperientÍs unified suite of services is the fuel that got us there.î

This partnership with Experient allows IWF to leverage unified technologies, event experience, depth of knowledge, and data driven insights to enhance attendee and exhibitor experiences. It also casts further proof that Experient is the event industryÍs leading registration provider.

International Woodworking Fair¬ is the tradeshow where furniture manufacturing, cabinetry, architectural woodworking, material processing and other related industry professionals from all over the globe find products they didnÍt know existed that will help their company succeed. IWF offers innovation, education, solutions, networking, and many more opportunities for business success. Visit iwfatlanta.com for more information.

For press inquiries or other media relations, email dana.norris@experient-inc.com