april 14, 2015

National Confectioners Association Enhances Annual Expo with ExperientÍs Engage™ Unified Mobile App

FREDERICK, Md. The National Confectioners Association (NCA) will be utilizing ExperientÍs Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo. Already utilizing ExperientÍs registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors. As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval.

ñWhat stands out to us is ExperientÍs unique ability as the registration provider to unify all event data into one app,î said Jenn Ellek, NCAÍs Sr. Director, Trade Communications & Marketing. ñTheyÍre taking a hands-on approach to building the app, saving us time and money, while integrating customizations that will greatly enhance the attendee experience.î

This partnership with Experient allows NCA to leverage unified technologies, event experience, depth of knowledge, and data driven insights to enhance attendee and exhibitor experiences. It also casts further proof that Experient is the event industryÍs leading registration provider.

The National Confectioners Association is the Washington, DC-based trade group representing the $34 billion U.S. confectionery industry and comprised of 320 member companies that manufacture and market the vast majority of chocolate confectionery, sugar confectionery and gum sold in the United States, 225 companies who supply those manufacturers and 115 brokerage companies who serve as third party sales agents for manufacturers. Serving as the voice of the industry, NCA advocates for a pro-business policy agenda, helps the industry understand and implement food safety and other regulations, provides information to help members strengthen their business in todayÍs competitive environment and fosters relationships between all sectors of the industry. There are confectionery manufacturers in more than 40 states employing approximately 70,000 confectionery workers in more than 1,000 facilities across the U.S. Candy is a special treat that represents a small portion of the calories in the average American diet, making up roughly 2 percent of the average personÍs caloric intake. For more information, visit www.candyusa.com.

For press inquiries or other media relations, email dana.norris@experient-inc.com