JUNE 2, 2015
PPAI Enhances Tradeshows by Unifying Housing with Registration
For the past three years, Experient has been providing registration and lead services for these events. Combining demographic and behavioral data drived from registration and housing will allow event organizers to see and understand more about their events than ever. With this data, business decisions can be made that will enhance marketing efforts and result in better guest experiences.
“Experient has done a great job with our registration and we believe that combining registration and housing will enhance our member experience,” said Darel Cook, PPAI director of expositions & meetings. “Our ability to create individual experiences through complete data knowledge from combined registration, lead, and housing services separates us from our competition and furthers our goal to make the PPAI Expo and Expo East exceptional and unique events.”
This partnership casts further proof that Experient is the event industry’s leading provider of unified event services and technologies.
Founded in 1903, the Promotional Products Association International (PPAI) is the world’s largest and oldest not-for-profit association serving more than 11,000 corporate members of the $19.8 billion promotional products industry which is comprised of more than 33,700 businesses with a workforce of more than 500,000 professionals. PPAI represents the industry in Washington, D.C., and advocates on its behalf. PPAI operates the industry’s largest trade show, (The PPAI Expo is held each January); leading promotional products safety and compliance program, more than 50-year-old professional development and certification program; and publisher of industry trade journals and periodicals. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. For more information, visit PPAI.org and find us on Twitter @PPAI_HQ, Facebook, YouTube and Pinterest.