October 26, 2006

Reed promoted to Senior VP, Strategic Sales at Experient

TWINSBURG, OH - Experient, the source for integrated meeting and event solutions, announces the promotion of Bill Reed, CMP, to senior vice president, strategic sales.

"Bill Reed has a tremendous breadth of knowledge and experience in the event industry," said Experient executive vice president and chief customer officer Brad Weaber. "His understanding of the goals and desires of organizations at all levels, and his involvement with so many aspects of the industry, make him a perfect ambassador for Experient as we continue to create, grow, and strengthen mutually beneficial relationships with our customers."

Reed's position will involve supervising and directing Experient sales staff in the association, corporate, government and tradeshow markets as well as the activity of growing Experient core business through our business development channel, said Weaber.

Since April 2006, Reed has been Experient vice president for association markets. He joined Experient in January 2005 as a regional vice president for the Experient Washington, DC office. His previous experience includes years of management in both hotel sales and operations for Westin Hotels and Resorts and Fairmont Hotels and Resorts, and the national sales director position at Walt Disney Parks and Resorts. Reed has published numerous articles on negotiations, hotel and meeting economics, quality service delivery and strategic thinking. He is also a recognized speaker.

Reed is a member of the Professional Convention Management Association (PCMA) and American Society of Association Executives (ASAE). He was recently named to a three-year term on the ASAE & The Center for Association Leadership Board of Directors, and is currently on the board of directors for PCMA's Capital chapter. He is a member of the PCMA annual meeting program committee and the Convention and Industry Council (CIC) Accepted Practices Exchange (APEX) Meetings and Site Profiles panel.

Experient is the source for integrated meeting and event solutions. With a vision to perfect the event experience and a mission to help bring people together to drive business, we have joined together the three leading event services companies (Conferon, ExpoExchange and ITS) into one centrally managed resource for full-service, customized registration, housing, event management and lead retrieval services.

This year Experient will create memorable event experiences for more than 2,800 events attended by 3.2 million people who will occupy and will drive purchasing of more than 4.2 million hotel room nights.