The Radiological Society of North America (RSNA) to offer RFID-based Booth Traffic Analytics at Annual Meeting

Oak Brook, IL - Two industry leaders in marketing intelligence solutions, Alliance Tech and Experient™ have partnered to provide the industry's preeminent booth traffic reporting and analysis solution for RSNA exhibitors at the RSNA Annual Meeting, November 25 - 30, 2007 in Chicago. Additionally, a pilot group of exhibitors will be offered the ability to capture booth traffic and visitor details, segmented by demographics, for each product area tracked.

"RSNA is excited to offer RFID technology as it will provide us with an opportunity to better understand our attendees' needs and preferences. And it will offer our exhibitors a means to increase the value of their participation in our event," says Steve Drew, Assistant Executive Director, RSNA.

RFID allows for an accurate and non-invasive way of providing attendance tracking. The solution will supply RSNA and exhibitors with the ability to understand their attendees' interests and preferences through accurate, web based reports. The initial offering will allow exhibitors to capture attendance and traffic pattern data by meaningful demographics such as job function, geography, and organization.

"Experient is thrilled to leverage cutting edge RFID technology to provide attendee metrics. In previous years, temp staff was used to scan attendees in and out of entrances causing traffic flow issues. RFID provides increased accuracy while removing entrance bottlenecks," explains Bob Lucke, Executive Vice President Product Management, Experient.

"With this innovative solution, exhibitors are able to increase their return on investment by gaining valuable insight otherwise unattainable. Our reporting engine provides exhibitors the ability to analyze visitor traffic in their booths with product area drill downs to derive a more accurate score of a visitor's buy potential," says Art Borrego, CEO, Alliance Tech.

RSNA 2007 Exhibitors interested in learning more about the pilot program should contact Roger Lewis, Vice President of Sales at Alliance Tech, roger.lewis@alliancetech.com.

About RSNA

The Radiological Society of North America (RSNA) is an association of more than 40,000 radiologists, radiation oncologists, medical physicists and related scientists committed to promoting excellence in radiology through education and by fostering research, with the ultimate goal of improving patient care. For more information, please visit www.RSNA.org.

About Alliance Tech

Alliance Tech is a leading provider of marketing performance measurements (MPM) for tradeshows, conferences and events. Alliance Tech is the first to offer a complete integrated marketing intelligence solution that includes RFID attendee behavior and preference analysis, lead management, surveys, social networking, and event analytics. Alliance Tech solutions provide organizations the ability to measure event effectiveness, to understand attendee behavior and to deliver more revenue. Customers include IBM, Dell, Cisco, SAS and others. For more information, please visit www.alliancetech.com.