Experient News

May 21, 2008

New Study Reveals Strategic Meetings Management Can Save Millions

Experient clients beat use of best-in-class practices in five key categories 

Twinsburg, OH – Experient, the source for integrated meeting and event solutions, recently sponsored a study of strategic meetings management processes (SMMP) in the corporate world. Study results revealed that adequate spending on large-scale corporate meetings and events has not been part of a centralized strategic management budget in most corporations. A decentralized structure combined with the lack of a comprehensive meetings management strategy sets the stage for ineffective management and the potential for spending to spiral out of control as the needs and requests of each individual group within the organization are addressed. However, best-in-class corporations have streamlined meeting operations and saved millions of dollars with solutions like EM²™ Enterprise Meetings Management from Experient. 

Top corporations achieve generous cost savings and increased compliance with corporate polices by using unique strategies and technology to manage their meetings and events programs, according to the “Strategic Meetings Management” study published by Aberdeen, a Harte-Hanks Company. The study also revealed that Experient users exceeded utilization of best-in-class practices in five distinct areas; sourcing, attendee registration/management, developing a preferred supplier program, establishing standardized contracts and controlling meeting spend. 

“By utilizing meetings management technology and establishing a collaborative relationship between meetings and event planners and procurement, best-in-class enterprises are achieving better policy compliance and higher rates of cost savings,” said Andrew Bartolini, vice president, Aberdeen. “These corporate meetings and events management leaders are successfully using procurement strategies to improve program performance.” 

Customized solutions like Experient’s EM² help corporations improve event efficiency and significantly reduce meetings and event spending. EM² is designed to centralize sourcing, purchasing, contracting, risk and data management processes for any corporation. The EM² solution helps the corporation improve internal controls and records management, achieve greater operational efficiencies and develop tools for effective management of the meetings and events cost-category. 

Experient understands the unique and dynamic need to better manage meeting and event costs in today’s corporate world. Experient has 35+ years of meeting management experience and best practices and will create a customized EM² solution aligned with the goals, objectives and challenges of any corporation. The EM² solution will lower annual enterprise spending, minimize corporate risk exposure, achieve ROI goals and systematically improve meeting-related business processes and measurement systems for any corporation. 

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. A complimentary copy of the entire “Strategic Meetings Management” study is available at http://www.experient-inc.com/aberdeenreport/. 

Experient is the source for integrated meeting and event solutions including full-service, customized registration, housing, event management and lead retrieval services. With a vision to perfect the event experience and a mission to help bring people together to drive business, this year Experient will create memorable event experiences at more than 3,300 events attended by more than 2.8 million people who will occupy more than 5.5 million room nights. Visit us at www.experient-inc.com.