Experient News

June 10, 2008

Experient White Paper Reveals Attendance Marketing Insights

Twinsburg, OH – Experient, the source for integrated meeting and event solutions, has written and published an in-depth analysis of year-round attendance marketing using customer relationship management principles and data mining and management technologies.

“Using Relationship Management to Optimize Attendee Marketing and Grow Event Revenue,” a new white paper from Experient, gives show organizers a unique insight into the strategies for developing a successful, quantifiable year-round event attendance marketing program.

This white paper investigates the challenges of attendee acquisition and details strategies that will allow any show organizer to increase qualified attendance with targeted marketing to prospects and exhibitors.

The key is using the available database and marketing tools to track actual buying behaviors and truly understand attendees and the prospect universe.

According to Experient’s white paper:
“By mining data, organizers can find:

• Which  exhibitors received the most visitors and who they were
• What  percentage of attendees and which individuals are annual or regular  attendees,  or are periodic  participants
• What  speakers or topics drew the biggest audience
• What  most interested past attendees

• Which  exhibiting companies attract the highest number of attendees  
• What  topics or products, if given special promotion, could help attract returning  or even new attendees
• Which  individuals should see specifically targeted promotional information as a  major incentive to register this year
• How  this information can be used in marketing to get similar individuals to  register”