Experient News

July 22, 2008

Hanley Wood, LLC Signs Multi-Year, Multi-Event Contract with Experient

Twinsburg, OH – Premier media company, Hanley Wood, LLC, and America’s event services leader, Experient, have signed a 5-year registration and lead retrieval services agreement covering 12 annual Hanley Wood events including World of Concrete, Surfaces, and International Pool, Spa and Patio Expo. The new contract runs from June 2008 through June 2012.

“This agreement is a huge win for Experient,” says Brad Weaber, Experient chief customer officer. “Hanley Wood demands execution excellence at their events and we strive to deliver experiences that exceed their standards. The length of this contract demonstrates the success of our efforts.”

To meet Hanley Wood’s high standards, Experient utilizes a customer-centric account management approach in which Hanley Wood has a single contact, a strategic account manager. This strategic account manager, along with a dedicated project manager coordinates the customers’ need, accessing the resources of more than 700 Experient employees to support the delivery of Hanley Wood’s event solutions.

Shawn Pierce, vice president of divisional operations at Hanley Wood, says, “We’ve been working with Experient since 2000. We’ve developed a partnership over the years with processes that work for our events. Before signing such a comprehensive, long-term agreement, we needed to make sure that we were working with a partner who understood our needs and could meet our sometimes tough demands. Experient has proven to be such a partner.”

Experient will provide advance and onsite registration services at the 13 annual Hanley Wood events, producing and mailing credentials to an estimated 190,000 pre-registered attendees and supervising the registration activities of an estimated 23,000 attendees on-site annually.  Additionally, Experient will work with the 6,400 exhibitors who will capture and qualify sales leads using Experient’s ExpoCard lead management systems. Throughout the process, Hanley Wood will have access to real time online reporting allowing them to track attendee registration progress.

Hanley Wood, LLC, is a premier media company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and Web sites, marquee trade shows and events, rich data and custom marketing solutions. The company also is North America's leading provider of home plans. Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC. CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners. World of Concrete is a top 5 Tradeshow Week 200 event that has grown from a 55,000 attendee event in 2000 to a 90,000 attendee event today. The International Pool, Spa and Patio Expo is a top 100 event in the Tradeshow Week 200 and Surfaces is a top 50 event.