Experient News

August 7, 2008

Experient to Launch New Optium™ M800 Wireless Reader at MAGIC Marketplace

Capture Leads Beyond the Power Cord’s Reach 

Twinsburg, OH – Experient, the source for integrated meeting and event solutions, introduces the next generation of lead retrieval power – the Optium™ M800 reader. 

The Optium M800 is a versatile solution for exhibitors of any size. Compatible with bar code attendee badges or magnetic stripe cards, it can be used at almost any event. Plus, the Optium M800 utilizes onscreen electronic qualification through the use of actual questions as opposed to qualifier codes. 

The fully mobile, battery-powered Optium M800 allows exhibitors to capture leads anywhere in their booths. The compact size and portability make the Optium M800 an ideal unit to put in the hands of each booth representative. 

Introduced on a limited basis at select events earlier in 2008, the Optium M800 readers will be fully deployed for the first time at MAGIC Marketplace, the preeminent trade event in the international fashion industry, August 25 – 27, 2008 in Las Vegas. 

“The Optium M800 reader is a completely wireless, fully mobile lead capture system. It transmits data instantly to a secure web portal, is user friendly and gives multiple reporting options,” says Chris Barrett, Experient vice president of exhibitor sales. “Using the M800 exhibitors can interact with every visitor naturally, without lining them up to swipe their ExpoCard^® or badge. Because the Optium M800 is a handheld reader, exhibitors can roam around their booth gathering leads.” 

The Optium M800 has storage capacity for more than 8,000 leads while the touch screen color display and modern graphic interface make the M800 extremely easy to use. This compact unit captures all contact and demographic information encoded on an attendee’s badge, checks for duplicate scans and has customizable survey questions for onscreen lead qualification. No codes and short cuts are used for the lead qualification; exhibitors can see full questions instead of a list of endless abbreviations or numbers. 

The M800 uses General Packet Radio Service (GPRS) technology – the same technology utilized in most cell phones and wireless internet connections – to transfer the captured lead data wirelessly to a secure web portal. By accessing this password-protected website, exhibitors can manage and leverage leads in real-time - sending leads to the office and electronic literature to prospects instantly. 

Exhibitors interested in using the Optium M800 readers at MAGIC Marketplace, or any upcoming show, can contact Chris Barrett at 800-787-0745 x 2348 or chris.barrett@experient-inc.com. 

Experient is the source for integrated meeting and event solutions including full-service, customized registration, housing, event management and lead retrieval services. With a vision to perfect the event experience and a mission to help bring people together to drive business, this year Experient will create memorable event experiences at more than 3,300 events attended by more than 2.8 million people  occupying more than 5.5 million room nights. Visit us at www.experient-inc.com. Media kit and staff portraits may be found at www.experient-inc.com/press. A high resolution picture of the Optium M800 reader can be found at http://www.experient-inc.com/news/release_imgs/Optium_M800.jpg.