Experient News

November 21, 2008

Announcing ExpoROI+™ from Experient:
A Complete Toolkit for Exhibitors to Maximize ROI
and for Show Managers to Retain and Attract New Exhibitors

Twinsburg, OH – Experient, the source for integrated meeting and event solutions, introduces the complete exhibitor ROI success toolkit, Experient ExpoROI+™. The ExpoROI+ (Expo-ROI-plus) package begins with a plan (exhibit planning), moves to attract (attendee marketing) and capture (lead retrieval) and ends with follow-up and measure – and with exhibitor success.

Studies have shown that the primary reasons for exhibitor failure are that exhibitors do not engage in pre-show marketing and do not follow up on as many as 80% of leads from a tradeshow. With ExpoROI+, exhibitors will have all the tools they need to get people in the booth, collect strong leads and follow-up to make their tradeshow investments pay off.

ExpoROI+ is an integrated start-to-finish tradeshow marketing and sales package for exhibitors which includes:

• Registration data (pre and post-show) for targeting attendees and following up after the event
• Pre and post-show marketing services (ExpoPURL^® and Message Direct™ direct mail, email and personal URLs) to drive attendees to their booth and contact targets who did not visit
• Lead retrieval systems (Optium™ readers, ExpoCard^® Connect software and LeadInsight™ RFID) to capture and qualify leads
• The Center for Exhibition Industry Research (CEIR) ROI Tool Kit for pre-event planning and post-show ROI measurement

 “The ExpoROI+ package gives exhibitors everything they need to have a successful tradeshow experience,” says Bob Lucke, Experient executive vice president, product management. “In this day and age it is more important than ever to achieve a good ROI and spend money wisely when exhibiting at or managing a tradeshow. The ExpoROI+ package lets you spend money in exactly the right places and see big returns.”

Tradeshow organizers know that retaining exhibitors is as important as finding new ones. By offering the ExpoROI+ package to their exhibitors, organizers provide added value to help guarantee that exhibitors are happy and return year after year as well as attracting new exhibitors. Other benefits include having an easy-to-understand single supplier for registration, housing and all exhibitor services, lead analysis reports, year-over-year stats and floor stats by area.

Experient will be introducing ExpoROI+ in booth 601 at Expo! Expo! IAEE’s Annual Meeting & Exhibition, in Miami Beach on December 10