March 2008 - Experient was recognized for excellence at EXHIBITOR2008, the national conference and exhibition for trade show and event marketing, which met March 9-13 at the Mandalay Bay Convention Center, Las Vegas.
The Experient ExpoPURL earned a Buyers’ Choice Award for one of the best new products at the show.
Eight Buyers’ Choice Award winners were selected from more than 60 New Product Showcase entries representing the exhibit and event industry’s newest innovations. Four areas were used as judging criteria. They included:
1. Has an innovative design
2. Has broad-based applications
3. Addresses an industry need or issue and
4. Will enhance the job of the exhibit or event marketing professional.
Trade show and event managers representing large and small companies in a variety of industries served on the judging panels. Thirteen judges participated in selecting the Buyer’s Choice Awards.
Experient earned its award for the ExpoPURL, a personalized communications tool tailored to the trade show industry and accessible for those with small budgets.
The ExpoPURL (Expo-pearl) is a tradeshow marketing program that drives attendees to exhibitor booths through a series of personalized communications and a Personal URL, making it easier for exhibitors to close the sale right on the floor.
The personalized approach to the targeted attendees that exhibitors covet the most increases response rates more than any other form of pre-show direct marketing and is what makes ExpoPURL unique and successful.
“Now, we do much more than just provide lists of tradeshow attendees to exhibitors,” said Chris Barrett, Experient vice president of exhibitor sales. “We actually execute an integrated, personalized pre-show marketing campaign that drives qualified traffic to the exhibitor’s booth and maximizes their ROI.”
Each targeted attendee receives an attention-grabbing direct mail piece with information about the exhibiting company and upcoming events and offers. For more details and a customized offer the recipient is directed to his or her Personal URL – an interactive Web page (e.g., http://jamessmith.myboothtraffic.com).
The ExpoPURL page can include a marketing message, an informative questionnaire with a prize offer and even allow the user to schedule an appointment at an upcoming event.
For more information on the Experient ExpoPURL visit www.experient-inc.com/expopurl.
