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NOVEMBER 30, 2010

Experient Announces SWAP™, its Next-Generation
Smartphone-based Lead Retrieval App

TWINSBURG, OH –Experient, which revolutionized tradeshow lead retrieval with its ExpoCard® system, sets the future of show floor networking with the announcement of its next-generation smartphone-based lead retrieval system.

Named SWAP™, the new system leapfrogs existing smartphone-based lead retrieval systems by integrating the data collected from traditional lead retrieval devices with smartphone-based lead capture capability (iPhone, iPad, iPod touch or Android). Both SWAP and reader device data is reported together in an easy-to-access DecisionPoint™ dashboard which is updated within moments of user activity.  The native- or web-based SWAP app also works in offline mode, eliminating dependence upon continuous cellular connectivity to work. The apps are available to exhibitors and show organizers for iPhone and Android via Apple’s iTunes Store and Google’s Android Marketplace.

“SWAP creates immediate advantages for exhibitors and show organizers,” said Shawn Pierce, president of Experient’s Registration & Housing Services division.  “It increases efficiency because each exhibit staff member has his or her own lead device in hand without renting a unit.  Now leads can be captured anywhere at the show, like receptions, sessions or chatting in the hallways and follow-up can begin immediately.  And management can track lead productivity and quality for each booth staffer with the expanded information provided in the DecisionPoint dashboard.”

Show organizers benefit from the ability to provide exhibitors with the system they prefer, SWAP smartphone app or Optium™ lead unit, yet the data is unified so they can see leads generated by the hour, day, by attendee demographic, in aggregate, or by exhibitor, whichever device is used. 

“We’re very excited about the unified SWAP solution and comprehensiveness of the DecisionPoint reporting for exhibitors and show organizers,” said Pierce.  “We’re making it easier than ever to collect better data, to make better business decisions, and prove the value of tradeshows.”

Experient will debut SWAP at IAEE’s Expo! Expo! tradeshow in New Orleans, LA, December 8, 2011, in booth 301.

For press inquiries or other media relations, email marian.calvin@experient-inc.com