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DECEMBER 7, 2011

Experient Introduces EDGE™, the Event Industry's Most Innovative Marketing System at IAEE 2011

FREDERICK, MD--Experient, the source for integrated meeting and event solutions, announces the release of EDGE™ at IAEE's Annual Tradeshow Expo! Expo! this week in Las Vegas. Built with the tradeshow industry in mind, EDGE enables event organizers to compile multiple data sources into one easy-to-use web-based marketing system while providing action-oriented business intelligence metrics.

Through EDGE, show organizers can now leverage collective data intelligence to drive show attendance and exhibitor participation "the Holy Grail of the event industry" according to Shawn Pierce, President of Experient Registration & Housing. "As a registration provider, we understand the value and power of data intelligence," said Pierce. "We built EDGE™ so the industry would have a tool to aggregate data and make strategic business decisions. Within minutes, actionable knowledge of customer demographics and behavior can be interpreted to cost savings, opportunity identification, target segmentation, campaign implementation and ROI measurement."

Experient will be offering demos of EDGE in booth 213 at IAEE. For general information on EDGE, visit Info.ExperientEDGE.com. To schedule a private demo, please call 240.439.2395.

For press inquiries or other media relations, email marian.calvin@experient-inc.com