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FebruaRY 15, 2012
Experient Launches SWAP 2.4™ Next Gen App for Capturing Show Leads on Smartphones and Tablets
Frederick, MD – Experient, the source for integrated meeting and event solutions, announces its next generation SWAP app for smartphone and tablet users. Originally introduced in 2011, SWAP has become the event industry's most innovative mobile lead retrieval system, allowing users to capture sales leads in booths, during sessions, at meetings, on busses, and in hallways.
Upgrades include new interfaces for managing leads and configuring custom surveys. Exhibitors using SWAP 2.4 note the redesigned interface is easier and more efficient to use, while the new custom survey feature assists in identifying and qualifying prospects.
All leads and survey answers are uploaded to a proprietary online portal where they are managed and/or distributed to booth personnel. SWAP 2.4 users now have the ability to view leads by salesperson, demographics, survey answers, or searches using multiple criteria. Leads can also be exported to Excel for use outside of the SWAP portal.
"SWAP 2.4 changes the lead retrieval game. When you put lead retrieval in the hands of each salesperson, it allows for more points of collection–both on and off the show floor. On average, exhibitors who use SWAP collect 30% more qualified leads than exhibitors who use standard lead devices," says Mike Godsey, SVP, Market Development at Experient.
Media kit and available staff portraits may be found at www.experient-inc.com/press.
For press inquiries or other media relations, email marian.calvin@experient-inc.com
