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Managing multiple databases? That's complicated.
Merging all data into one master database, segmenting and targeting with surgical precision, and tracking campaign ROI within minutes. That's easy.
For years, show operators have been struggling with the inefficiencies of capturing usable information from multiple lists from multiple sources. And current marketing and management tools, such as AMS and CRM systems, are often cumbersome and ineffective.
That's why Experient created EDGE, the event industry's most innovative marketing system. With EDGE, you can combine your data from multiple sources into one easy-to-use web-based marketing tool.
- The aggregation of historical event data, marketing data and saved data simplifies and expedites dynamic and real-time report generation, guiding strategic decision-making and minimizing guesswork.
- The system design allows for intuitive operation with little to no training. The interface is clean, clear, consistent and user-friendly, making campaign set-up, launch, and tracking easy.
- Actionable knowledge of customer demographics and behavior can be easily interpreted to cost-savings, opportunity identification, target segmentation, campaign implementation, and ROI measurement.
- Applied intelligence results in greater campaign response rates, attendee participation, exhibitor retention and bottom-line show revenue.
EDGE is a powerful marketing tool. So simple yet so intelligent.
For more information on how EDGE can increase attendance, maximize room blocks, minimize exhibitor attrition and translate data into dollars, contact your Experient representative or visit Info.ExperientEDGE.com.
