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ATTRACT
Discover Tradeshow Treasure: Experient ExpoPURL™
Easy-to-use, inexpensive tool drives high-quality attendees to your next event
- Develop a Personal URL (PURL) for each individual prospect
- Send targeted attendees customized postcards and e-mails
Maximize your event ROI with compelling personalized communications
- Tell your prospects how much you want them and how much you can offer them, with a personalized greeting
Nothing’s as valuable as a PURL
ExpoPURL creates a Personal URL -- an interactive Web page -- for each attendee you are targeting. The attendee receives an attention-grabbing direct mail piece with information about your company and upcoming events and offers. For more details and a customized offer the recipient is directed to his or her personalized Web page (e.g., http://jamessmith.myboothtraffic.com/).
The PURL page can include your marketing message, an informative questionnaire with a prize offer and even allow the user to schedule an appointment with you at your upcoming event.
ExpoPURL can provide you with all the attendee information you need to make the perfect pitch and close the deal on the show floor. Plus, response rates are higher with the PURL than with any other form of pre-show direct marketing.
The PURL will drive traffic to your event, deliver your product and company messages and increase your sales. You can track the progress of the campaign in real-time and watch as attendees discover the treasures you have to offer.
