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ExpoROI+™ Exhibitor Toolkit
When you offer the ExpoROI+ package to your exhibitors, you provide added value to help guarantee your exhibitors are happy and return year after year as well as attracting new exhibitors — all at no cost to you.
Other benefits include having lead analysis reports, year-over-year stats and floor stats by area plus a single supplier for powerful, proven, unified registration, housing and exhibitor services.
Benefits
Experient ExpoROI+ is the complete exhibitor ROI success toolkit ensuring exhibitor success.
The ExpoROI+ solution cover five crucial areas:
- Plan (exhibit planning)
- The Center for Exhibition Industry Research (CEIR) ROI Tool Kit for pre-event planning
- Attract (attendee marketing)
- Registration data (pre-show) for targeting attendees before the show
- Pre and post-show marketing services (Message Direct™ and ExpoPURL® direct mail, email and personal URLs) to drive attendees to their booth and contact targets who did not visit
- Capture (lead collection)
- Lead retrieval systems (Optium™ readers, ExpoCard® Connect software and LeadInsight™ RFID) to capture and qualify leads
- Follow-up (after the event)
- Measure
- The Center for Exhibition Industry Research (CEIR) ROI Tool Kit
