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Lead Retrieval: LeadInsight™ in-booth attendee tracking

Increase your largest exhibitors’ ROI with Experient LeadInsight

As a show organizer, you can use LeadInsight to:

  • Understand booth and show floor traffic better
  • Track exhibit floor entrances and capture attendee duration on show floor
  • Extend the technology to session rooms and keynotes

cs-icon-sm.gif CASE STUDY

World Market Center Las Vegas Adopts RFID and Realizes Immediate Benefits

Your large exhibitors can now easily capture, track and measure attendee traffic and visitor behavior in each area of their booth.

LeadInsight uses the latest RFID technology to collect and report valuable insights that are otherwise unattainable. LeadInsight enables exhibitors to:

  • Thoroughly understand attendees’ interests and preferences
    • Even if exhibitor did not speak to visitor
  • Track booth visits and durations by product area
    • Identify additional lead potential and revenue opportunities
  • View reports by select demographics
    • Compare demographics vs. visit time and interests

Optional features help your exhibitors increase booth traffic and improve in-booth marketing:

  • Smart Notification - exhibitors are alerted when a predetermined VIP prospect enters their booth
  • Smart Signage - captures attendees’ attention by personalizing video screen content to their interests

Coupling LeadInsight with other Experient lead retrieval solutions will help your exhibitors maximize their ROI.

 

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