Attendee Customer Relationship Management - ACRM™

Experient's Attendee Customer Relationship Management (ACRM) system enables show organizers to focus their marketing only on the prospects most interested in a given event creating greater success for all parties from show to show and from year to year. ACRM then provides the tools needed to support effective, targeted campaigns with a higher rate of return.

ACRM is a freestanding, full-time online attendee customer relationship management system.

• track, analyze and specify demographic, psychographic and behavioral parameters
• weigh the importance of each factor
• filter lists against parameters to generate tightly targeted list of potential attendees
• communicate with people most interested in your show and the decision makers you most want to attract

ACRM is also your campaign management toolbox.

• identify appropriate campaign elements for selected prospects
• establish goals and target completion dates
• track effectiveness of each marketing tactic
• document campaign elements that attract each prospect
• make mid-campaign changes to immediately improve the response rate
• plan more effective future campaigns