Discover Tradeshow Treasure – the Experient ExpoPURL™

• Develop a Personal URL (PURL) for your prospects
• Send targeted attendees customized postcards
  and e-mails
• Tell your prospects how much you want them and how much you can offer them, with a personalized greeting

Nothing’s as valuable as a PURL

Experient ExpoPURL is the treasure you’ve been
searching for.

ExpoPURL (pearl):

• is an easy-to-use, inexpensive tool to drive high-quality attendees to your next event
• will help you maximize your event investment with compelling personalized communications

ExpoPURL creates a Personal URL – an interactive Web page – for each attendee you are targeting. The attendee receives an attention-grabbing direct mail piece with information about your company and upcoming events and offers. For more details and a customized offer the recipient is directed to his or her personalized Web page (e.g., http://jamessmith.myboothtraffic.com).

The PURL page can include your marketing message, an informative questionnaire with a prize offer and even allow the user to schedule an appointment with you at your upcoming event. ExpoPURL can provide you with all the attendee information you need to make the perfect pitch and close the deal on the show floor. Plus, response rates are higher with the PURL than with any other form of pre-show direct marketing.

The PURL will drive traffic to your event, deliver your product and company messages and increase your sales. You can track the progress of the campaign in real-time and watch as attendees discover the treasures you have to offer.