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Lisa Zastawnik, CPS
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© 2011. Experient
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• 2011 Meeting Industry Trends Already in Play
• New Research to Quantify the Business Case for Virtual and Hybrid Events
• MUCH more than a Salary Survey of Senior Planners...
• Event Registration: It's Not About Badges Anymore
• New Experient Mobile App Used at 2011 International Consumer Electronics Show |
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Everyone agrees that technology—affecting pre-event marketing, to onsite engagement, to making business connections at the tradeshow—is the one factor that will continue to significantly impact meetings in 2011 and beyond. One of the most concise articles outlining how that change looks is provided by veteran pundit and technology futurist Corbin Ball, CMP, CSP, MS. Read the article here and see if your organization is prepared for or already working with the inevitable change. |
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ROI of Virtual and Hybrid Events |
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At the Virtual Edge Summit, co-located with PCMA Convening Leaders in Las Vegas this year, the Virtual Edge Institute and ROI of Engagement announced the second phase of a groundbreaking research project on virtual and hybrid events. The purpose of the research is to demonstrate the success of investments in virtual and hybrid meetings and events and identify ways to improve effectiveness. The project will include post-event follow up that will measure session content, satisfaction/reaction, planned action and learning that took place at the Virtual Edge Summit 2011. Then, at approximately 90 days, participants will be asked to provide insight into application, implementation, barriers and enablers of success. Visit http://www.roiofengagement.com/measuring-and-maximizing- ... to see research results from the 2010 Summit.
Click here to read the full release announcing the research. |
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More than a Salary Survey... |
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Because it was named “Senior Meetings Managers/Directors Salary Survey 2010,” we’re guessing that many folks did not fully read this report published in Corporate Meetings & Incentives magazine with assistance by NBTA Foundation and Financial & Insurance Conference Planners. Along with being able to compare where your paycheck fits in with others with the same experience, the report highlights the penetration of SMM and outsourcing practices within respondent companies. Most striking was the growth of SMM within organizations, with a little more than two-thirds (67%) saying they either already have a program in place or plan to within the next two years. Click here to read the entire article or download the full report. |
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It's Not About Badges Anymore |
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“For most tradeshow and conference organizers, it’s all about the data. Particularly for larger events with sponsors and exhibitors with large budgets, the event organizer needs access to real-time data to make informed decisions and communicate effectively to their constituents.” So says the blog post of Terence Donnelly, CMP, Vice President, Sales & Account Management at Experient. Terence explains that the successful show organizer demands a more sophisticated registration solution that provides the advantage of accessing real-time information and transforming that data into information that drives business decisions. Join in on the conversation at http://blog.experient-inc.com/. |
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CES Uses New Mobile App from Experient |
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More than 2,700 global technology companies dazzled attendees at the 2011 International Consumer Electronics Show held January 6-9 in Las Vegas. Exhibitors at this huge event energize the technology world by launching thousands of new products, and they benefited from the potentially immediate sales follow-up benefits of our SWAPTM mobile lead retrieval app. Exhibitors capture leads anywhere with SWAP™ , identify the hottest leads and can start the communication process immediately with this powerful next-generation smartphone-based lead retrieval app. For more information on SWAP click here. |
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