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This issue brought to you by:
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• Blanket Sourcing RFPs Ignored by Hotels?
• Free or Fee Online Content?
• Quantifiable: 10% to 20% savings during the first year of SMMP
• Three Squares a Day is so Yesterday
• Out of Egypt: Courage. Vision. Inspiration. |
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Blanket Sourcing RFPs Ignored by Hotels? |
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As this article from MeetingsNet points out, web-based RFP tools have made sourcing an event so much easier. But inexperienced or lazy planners who blanket a geographic area with RFPs, including facilities that are not a good fit, are spoiling things for planners who do their homework. Why? “It takes vendors a considerable amount of time and effort to respond to each RFP…” and in the backlog of online requests, a well-researched event which is targeted properly may be overlooked. The article goes into detail on how online tools do not preclude planners from researching a location and how to protect your supplier relationship.
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Free or Fee Online Content? |
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This blog post from our friends at Omnipress offers a great outline and plenty of corroborating links to help organizations build their online content delivery strategies, based on the basic free content, members-only content and member-benefit content (non-members/outsiders pay). Read on for good ideas on how to “turn your educational content into a fully loaded hybrid content strategy to propel membership growth, satisfaction and overall revenue for your organization,” complete with four ways to develop your hybrid content delivery strategy.
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Quantifiable: 10% to 20% Savings
During First Year of SMMP |
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Ignore that headline at your own risk, meeting planners. This stat from Betsy Bondurant’s Keep it SiMMPle newsletter, quantifies the payback in year one from implementing a Strategic Meetings Management program. And SMMP is not only for large corporate planners: Online SMM tools (like Experient’s MeetingCompleteTM) facilitate small to medium organizations—yes, even nonprofits—in their quest to consolidate meeting spend.
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Three Squares a Day is so Yesterday |
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Every company that plans menus or serves food in America has to digest the same reality: We’ve become a nation of snackers. Planning menus for events—and F&B often is one of the largest budget items—is constantly a challenge. Between keeping up with food trends, using locavore (locally grown and available ingredients), and the constant pressure to keep costs down and attendees happy, this article from USAToday adds another challenge to the mix: three sit-down meals is passe, food on the go is de rigueur, smaller portions rule, and all this change is driven by Millennials. Example: “At least 35% of the meals eaten by Millennials aren’t meals at all, but snacks, reports consultancy The Kruse Company.” If trying to keep up with the communications needs of this group doesn’t make your event marketing a challenge, feeding them will make up for it.
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Out of Egypt: Courage. Vision. Inspiration. |
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Finding the will to change our work lives, our home lives or our communities for the better can come from many sources, but many of the changes we seek in day-to-day life are not life or death situations. Ahmed Maher and Waleed Rashed—a civil engineer and a graduate student—were desperate to see change in their beloved country, Egypt, and through their involvement in the April 6 movement, saw a repressive long-term regime topple in 18 days. Organizing the masses in the virtual and real world and their innovative use of social media helped forge a movement that would prevail against all odds. If your audience would find inspiration in how an underground, grassroots movement used information and non-traditional channels to affect change against all odds, click here.
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