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• Information Snacking Gets to the Point • Top 20 Event Menu Trends for 2012 • Terms That Define Us Now
• The App That Makes QR Codes Obsolete
• Getting the EDGE on Event Management Data |
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Information Snacking Key to Getting to the Point |
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Millennials’ expectations—both your audience and your co-workers—are “wildly different” than previous generations, says Erin Lieberman Moran of the Great Place To Work Institute. They prefer content in small, punchy bits and in real-time. As EVERY generation struggles to manage and ingest the flood of stuff coming constantly, we need to understand how to communicate the value of the events we are designing and promoting…whatever the age of the audience.
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Snacking Part Deux: Top Menu
Trends include Tasty Bits |
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Trends that start at restaurants often spread to catered meetings, banquets and events. Meeting planners should therefore take note: The National Restaurant Association (NRA) has released its list of the top 20 menu trends of 2012—many of which could be coming soon to a meeting near you. In this article by Matt Alderton in Successful Meetings, the NRA’s list ranges from locavore (locally sourced and grown ingredients) to culinary cocktails.
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The Terms That Define Us Now |
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As if our industry does not have enough acronyms, our fast-paced info-now culture is throwing LOL text shortcuts at us at a mad pace, AND new words are being coined at 4G speed. In this fun article (a bit of data snacking itself) from American Express’ Departures magazine, we read definitions of new terms like Captcha, facepalming and the (over)use of “i” as a prefix. FOMO? Read on and conjure up the next reason why putting your event content on a mobile app will cause some to facepalm and others to get a VBG. SLAP?
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Building a Better QR Code |
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QR codes—those odd black-and-white checkered boxes that smart-phone users scan for more information—are catching on with show organizers as an easy way to make the leap to rich content. And QR codes as we know them are being threatened with obsolescence by a gang of ambitious new startups armed with flashier image-scanning technology. The advantages for marketers of using this new tech rather than QR codes is all about BRANDING: Instead of cluttering up creative with boring boxes, the new codes can use brand logos or ads to point smartphones toward additional information. Click here to read how these odd boxes engage and inform. |
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Getting the EDGE on Event Management Data |
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"It is estimated that 85% of the information managed by a typical business is in the form of unstructured content" - IBM Corporation "Companies deploying data management tools are more than twice as likely to have a better view of their customer information than non-data management users" - The Aberdeen Group Last month, Experient introduced EDGE, the event industry’s most powerful data management marketing system. Now event marketers can aggregate data from multiple sources into one easy-to-use web-based tool. This means EDGE enhances the ability to strategically act on intelligence…in real-time. Within minutes, event marketers have actionable knowledge of customer demographics and behavior at their fingertips. EDGE is so easy to use that experience isn’t necessary to easily recognize cost-savings, identify opportunities, segment targets, implement campaigns and measure ROI. The end result? Greater campaign response rates, attendee participation, exhibitor retention and bottom-line show revenue. EDGE is data intelligence…so comprehensive yet so simple. If you’d like to read some real-world cases of how EDGE has made a difference, click here. |
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