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Volume 1 Issue 5 October 25, 2007

Experient: THE source for integrated meeting and event solutions

Attendee Management

Event Logistics

Exhibition Services

Experient News

NEW! Where to Find Us Tradeshow Participation

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This issue of EventROI brought to you by

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and

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For additional information regarding EventROI please contact:

Lisa Zastawnik, CPS
Managing Editor
lisa.zastawnik@experient-inc.com

©2007. Experient
All rights reserved.

IN THIS ISSUE

IAEE’s eMerge and new eMerge Blog Tackles Attendance Acquisition Challenge

The ICE Campaign is Underway

Impact of rapid, robust growth of Chinese exhibition market discussed by panel in Shanghai

Money-making Emails

 

IAEE’s eMerge and new eMerge Blog Tackles Attendance Acquisition Challenge

Tradeshow Week recently surveyed tradeshow organizers and asked them, "What is your greatest challenge in 2007?" Seventy-eight percent (78%) responded that Attendee Development and Attendance Acquisition was their greatest challenge.

As an event organizer, how do you select new technology tools to address issues like Attendance Acquisition that will actually integrate into your current systems and operations? Terence Donnelly, Experient Vice President of Tradeshow Markets will provide answers at IAEE’s new event, eMERGE: IAEE E2 Tech Showcase.  Donnelly and others will address this challenge head-on and provide the first-ever business systems approach to technology solutions. Learn more and participate in the conversation on this topic now at the eMERGE blog (http://www.emergeblog.com/TDonnelly/), which is dedicated to the profile and introduction of emerging technologies for the meetings and event industry.

Tethered to IAEE Expo! Expo! 2007 in Las Vegas, the E2 eMERGE conference on December 10 presents innovative case studies from six organizations (including Experient) selected as real-world examples of using tools to solve or enhance a customer’s technology requirements. Donnelly’s presentation on Attendance Acquisition will be from 1:15 – 1:50 p.m. on the 10th.

Click here for more info on IAEE’s Expo! Expo! 2007 - http://www.iaee.com/events/expo/

The ICE Campaign is Underway

When you’re on the road and emergencies happen, sometimes the only contact you have with home or emergency services is through your cell phone. Are you prepared?

http://www.walsall.gov.uk/index/ice_campaign____in_case_of_emergency_.htm

Impact of rapid, robust growth of Chinese exhibition market discussed by panel in Shanghai

Recently Ping He, Director, International Market Development for Experient spoke to more than 100 global tradeshow influentials at the International Association of Exhibition & Events (IAEE) China Seminar 2007 in Shanghai. Ping He informed the Sino-US exhibition audience on global registration trends and emerging solutions. To read more, click here: http://www.experient-inc.com/solution/event_roi/ezine/china/

Money-making Emails

Hate it when your inbox fills up with unwanted email solicitations? Don’t be guilty of adding to someone else’s inbox clutter. Check out these tips for finessing your e-mail marketing efforts and increasing ROI through savvy Internet campaigns.

Click here or copy and paste to a web browser: http://www.event-solutions.com/magazine/july_2007/managers_corner