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Volume 1 – Issue 6 December 18, 2007 |
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Experient: THE source for integrated meeting and event solutions NEW! Where to Find Us – Tradeshow Participation We’re ListeningWe want to hear from you! Share your own tips and tricks for that perfect event, something funny or outright crazy that happened at a meeting or event that you attended, or just feedback for us on how we’re doing. Give it to us, we can take it. Chances are we’ll use your story in an upcoming issue. ABOUT OUR SPONSORSThis issue of EventROI brought to you by The Arrangers DMC and PC/Nametag, Inc. ABOUT THIS NEWSLETTERMaterial in the pages contained herein is the intellectual property of Experient and may not otherwise be copied, modified, distributed, reproduced or reused without the express written permission of Experient. This newsletter is sent in compliance with existing legislation and cannot be considered spam as long as recipients are provided with the means to be removed from further transmissions. To unsubscribe click here or send a blank e-mail message to EventROI@experient-inc.com with “unsubscribe” in the subject line. For additional information regarding EventROI please contact: Lisa Zastawnik, CPS ©2007. Experient |
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Getting Attendees to Stay
for the Final Night Bash · Death by PowerPoint? Talking heads? How to deliver exceptional adult education · Major Trends Predicted for 2007 – Were They Correct? · Sponsors reveal what it takes to make, keep them happy
If an association planner’s worst fear is miniscule
attendance, then the second biggest fear is attendees scooting out before the
final night banquet. Read this article for tips on how to keep them engaged. http://www.mcmag.com/individualfeature.aspx?articleid=58770
Meetings will remain
a central option for adult education in the industrialized world...but
attendees are more sophisticated in how they expect it to be delivered. In this article from Corbin Ball's Tech
Trends newsletter, you'll learn how technology is facilitating adult
education delivery. Click here to read
the entire article: http://www.corbinball.com/articles_technology/index.cfm?fuseaction=cor_av&artID=5537
At year’s end, it’s always fun to look back and see which pundit’s predictions came true. Check out these from BtoB Magazine’s December 2006 issue. Click here for the full article on James Gregory’s predictions
- http://www.btobonline.com/apps/pbcs.dll/article?AID=/20061211/FREE/612110752
A recent IEG
Sponsorship Report lists these top recommendations--and others--captured from
sponsors participating in IEG's The Next Big Thing event earlier this
year: ·
Offer something that will be the sponsor's alone. Beyond
category exclusivity, sponsors want to stand apart from other partners. ·
Customize bundles and packages for each partner. If you could
replace Company A with Company B, it's not the best idea. ·
Commit to servicing and building the relationship. Be prepared
to dedicate sufficient resources to recognizing, supporting and working with
partners after the deal has been signed. ·
Push sponsors to activate. Persuading
sponsors to take full advantage of the relationship benefits them by boosting
the likelihood of a positive ROI--which increases the chances of renewal. ·
Provide post-sponsorship fulfillment reports. At the end of
the program year, measurement and access is key. When it comes time for
renewal, what the sponsor has received must be clear, and how you
executed against the plan must be recorded--especially where you have gone
above and beyond. ·
Be able to communicate your brand equity. A key evaluation
screen used by marketers to determine sponsorship fit is alignment between
their brand attributes and yours. Develop a mission statement for the
potential partnership and outline the engagement platform and activation
framework. To download a sample of IEG's Sponsorship report, go to www.sponsorship.com and click on Download Free Issue. |
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