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Volume 2 – Issue 5           October 16, 2008

Experient: THE source for integrated meeting and event solutions

Attendee Management

Event Logistics

Exhibition Services

Experient News

Where to Find Us – Tradeshow Participation

Contact Us

We want to hear from you! Share your own tips and tricks for that perfect event, something funny or outright crazy that happened at a meeting or event that you attended, or just feedback for us on how we’re doing. Give it to us, we can take it. Chances are we’ll use your story in an upcoming issue.

EventROI@Experient-inc.com

This issue of EventROI
brought to you by

Starwood Hotels & Resorts Worldwide, Inc.

and

Canadian Tourism Commission

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For additional information regarding EventROI please contact:

Lisa Zastawnik, CPS
Managing Editor
lisa.zastawnik@experient-inc.com

©2008. Experient
All rights reserved.

Corbin Ball's September 2008 issue of TechTalk examines the circular discussion between exhibitors and show managers:

Exhibitors say show managers don't deliver enough leads, and show managers say exhibitors rarely follow up on the leads they get. Click below to read more on how a new ROI Tool Kit, developed by IAEE and CEIR, helps exhibitors anticipate a show's real potential. Experient's LeadInsight™ product gets a strong, positive mention.

To read the entire article please click or copy and paste the following link into a web browser: http://www.corbinball.com/articles_expo/
index.cfm?fuseaction=cor_av&artID=6213

For more information on LeadInsight, click here:

http://www.experient-inc.com/ps_main/
exhibition_serv/ps_es_es_leadinsight.html

Experient's Interactive 360 product turned up the volume at the American Academy of Audiology's national conference this spring and attendees appreciated the advantages given to them by this integrated new service.  Nearly 7,000 attendees and exhibitors at AudiologyNow!, held April 2-5 in Charlotte, used the site more than 27,000 times. That means each person logged onto Interactive 360 an average of almost 4 times to interactively plan their event experience. Click here to find out what created all the "noise" at AudiologyNow!

http://www.experient-inc.com/solution/event_roi/ezine/
roi-links/Interactive-360.doc

Location? Content? Cost? Todd Charlebois, president of Attendance Marketing and frequent speaker at our Meet With Success educational series details the real attendance-decision drivers and explains that if you are spending less than 10% of your event's revenues on marketing, you may be shortchanging your own roster.

Click here to hear Todd's tips on helping leverage your event marketing spend: http://www.experient-inc.com/solution/
event_roi/ezine/marketing-spend

Here's a somewhat unsettling fact - according to CorpWatch, of the 100 largest economies in the world, 51 are businesses; the other 49 are countries. This is why Triple Bottom Line concepts are so important - it's not just about commerce, it's about civilization. Click on the link below to find out that Triple Bottom Line is not an award, accreditation or certification—it's taking social responsibility.

http://www.greenlivingtips.com/
articles/264/1/Triple-bottom-line.html

Don't forget you can now blog your questions/answers to Green Tips! Click here to keep the Green Tips conversation going via Ning blog! http://eventroi.ning.com/