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Volume 3 - Issue 4 |
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July, 2009 |
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Where to Find Us – Tradeshow Participation
WE’RE LISTENING We want to hear from you! Share your own tips and tricks for that perfect event, something funny or outright crazy that happened at a meeting or event that you attended, or just feedback for us on how we’re doing. Give it to us, we can take it. Chances are we’ll use your story in an upcoming issue.
ABOUT OUR SPONSORS This issue of EventROI
and
ABOUT THIS NEWSLETTER Material in the pages contained herein is the intellectual property of Experient and may not otherwise be copied, modified, distributed, reproduced or reused without the express written permission of Experient. This newsletter is sent in compliance with existing legislation and cannot be considered spam as long as recipients are provided with the means to be removed from further transmissions. To unsubscribe click here or send a blank e-mail message to EventROI@experient-inc.com with “unsubscribe” in the subject line. For additional information regarding EventROI please contact: Lisa Zastawnik, CPS ©2009. Experient |
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w 2009 Nonprofit Social Network Survey Report w Kids of Today are Members of Tomorrow w Boothmanship: How to Avoid Wasting Time with "Dud" Attendees w Getting Employer Support to Attend w EventView 2009: Event Marketing Survey Finds Measurement Critical Social networking is becoming an integral part of a non-profit
association’s communication mix. In
the free download from NTEN, you’ll learn:
To download the report, click here or copy and paste this link
into a web browser: http://nten.org/research/2009-nonprofit-social-network-survey-report
This is a great article on marketing events—or anything—to
youth. Would any parent of a teen-ager be surprised by these points? What drives kids: Control. They
like to think they’re in charge. Aspiration.
They want to be treated as if they are older, smarter, richer and stronger
than they really are. Excitement. They like to stretch boundaries. To read the rest of this
article, click here or copy and paste this link into a web browser: http://meetingsnet.com/religiousconferencemanager/assemblies_youth/0609-youth-marketing/index.html
Event organizers everywhere are looking to improve their
content, their logistics, their pricing and their return rates for both
attendees and exhibitors. These next two articles refer to providing tools to
do just that. Susan A. Friedmann, CSP, also known as The Tradeshow Coach,
wrote this article that speaks to how exhibitors can make the most of their
time looking for profitable contacts at exhibitions. We suggest including information like this
on the exhibitor pages of your web site as an informational tool. To read the
entire article, click here or copy and paste this link into a web browser: http://www.experient-inc.com/solution/event_roi/ezine/roi-links/Dud-Attendees.com Used
by permission of Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid,
NY, internationally recognized expert working with companies to increase
their profitability at tradeshows. Author:
“Riches in Niches: How to Make it BIG in a small Market,” “Meeting &
Event Planning for Dummies” and many other titles.
AWHONN, the Association of Women’s Health, Obstetrical and
Neonatal Nurses’ event was held in San Diego recently, and their website
included information that potential attendees could use to help convince the
boss of their need to attend. The
event team even provided a letter template to download, customize and use…n
easy-to-provide tool to help boost attendance! To see how they did it, click here or copy and paste this link
into a web browser: http://www.awhonn.org/awhonn/convention/getemployersupport.jsp
“Organizations
that have a process for post-event measurement are twice as
likely to receive increases in their marketing budgets than those that
do not.” And, “[for corporations] 25
percent of the marketing budget is spent on event marketing.” Given the current economic climate, getting more funding for any aspect of event development—especially event marketing--is a rare thing. This report from George P. Johnson, MPI and the Event Marketing Institute reveals other insights on “the most effective way to accelerate and deepen relationships.” To read the entire article, click here or copy and paste this link into a web browser: http://meetingsnet.com/corporatemeetingsincentives/news/eventview_2009/ Put your two cents in on this topic or any of this issues’ articles at http://eventroi.ning.com/ |
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