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This issue brought to you by:
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Volume 3 - Issue 5 |
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September, 2009 |
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Where to Find Us Tradeshow Participation
WE'RE LISTENING We want to hear from you! Share your own tips and tricks for that perfect event, something funny or outright crazy that happened at a meeting or event that you attended, or just feedback for us on how we're doing. Give it to us, we can take it. Chances are we?ll use your story in an upcoming issue.
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ABOUT THIS NEWSLETTER Material in the pages contained herein is the intellectual property of Experient and may not otherwise be copied, modified, distributed, reproduced or reused without the express written permission of Experient. This newsletter is sent in compliance with existing legislation and cannot be considered spam as long as recipients are provided with the means to be removed from further transmissions. To unsubscribe click here or send a blank e-mail message to EventROI@experient-inc.com with ?unsubscribe? in the subject line. For additional information regarding EventROI please contact: Lisa Zastawnik, CPS ?2009. Experient Put your two cents in on this topic or any of this issues' articles at http://eventroi.ning.com/ |
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Is the Recession Over Yet? ASAE Survey Has the Answer Practical Tips on How to Use Social Media Before, During and After your Event Roger Dow Shares the Future of the Meetings Industry "Know thy Audience" Remains Key Intelligence for Successful Event Marketing Is Badge-Swapping and Counterfeiting Impacting your Event Revenues? Marketing to Canadians?: Strict New Email Law is Coming And the iPhone and Cruise Winners Are Is the recession over yet? How are memberships and participation in associations being affected? More than 7,000 members of 77 associations were surveyed by ASAE & The Center to find out. So, is it over yet? Maybe, maybe not. Click here to read the entire report: http://www.asaecenter.org/PublicationsResources/ANowDetail.cfm?ItemNumber=44078
Two video webinars from our recent e4 event at Gaylord National are available for on-demand viewing. Grab your lunch, put your feet up and click on the links below to learn: Steven Nold moderates a panel of experts at the Experient e4 event on the hot topic of using Social Media to promote events and keep the community alive after the event. The Technology and Meetings in the Future panel discussion is a click away: http://register.webcastgroup.com/l3/?wid=0840805094787 Roger Dow of US Travel Association spoke at Experient?s recent e4 event on the Future of the Meetings Industry. Click here to view Dow?s perspectives on industry advocacy and what we can do to help our industry stay strong: http://register.webcastgroup.com/L3-Dev/?wid=0700805094788
Liz Lynch?s Smart Networking Blog recently featured a great three-part series on the value of networking at face-to-face events. The series is a great resource for event marketers to use when writing persuasive copy to build attendance. ?Know thy audience? is still key to building the case for event participation. To read the series, click here or copy and paste this link into a web browser: Part 1 - http://blog.networkingexcellence.com/2009/07/networking-at-conferences---pa.html Part 2 - http://blog.networkingexcellence.com/2009/08/networking-at-conferences---pa-1.html Part 3 - http://blog.networkingexcellence.com/2009/08/networking-at-conferences---pa-2.html
You're walking the floor at your event and you notice a large, burly man wearing a nametag that says his name is Betty Miller. That can mean one of two things: Either his parents had a very odd sense of humor when they named him or he is using someone else's badge to get into your event. So, how can you reduce badge swapping and counterfeiting? Photo-badges are the answer AND a bonus way to increase attendee networking at your face-to-face event. Click on the following link to get information on how Photo Badging can help your event: http://www.experient-inc.com/dm/photo-badge/.
A tough new anti-spam bill is about to pass in Canada. Legislation that will change e-commerce for everyone marketing to Canadians is set to become law later this year. The Electronic Commerce Protection Act, known as bill C-27, applies to any commercial message routed through a Canadian computer, and that includes event marketing. Read this Target Marketing article on how now this new law will affect US-based event marketers and how it differs from US CAN-SPAM rules.
WE HAVE AN APP FOR THAT! Qualified visitors to the Experient booth at ASAE?s Annual Meeting & Exposition in Toronto vied to win a new Apple iPhone 3G, and the lucky winner is Dr. Will Morgan, Executive Director of Midwest Political Science Association of Bloomington, IN. NEWS ON THE CRUISE?The incentive for qualified visitors to the Experient booth at the National Business Travel Association?s International Convention and Exposition in San Diego was a cruise for two on the inaugural sailing of the new Royal Caribbean Oasis of the Seas, which we acquired through the help of our Events@Sea partner, Landry & Kling. And the lucky winner is William Stead, Director, Meeting & Event Services for PriceWaterhouseCoopers in Tampa. |
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