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This issue brought to you by: |
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Volume 3 - Issue 6 |
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November, 2009 |
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Where to Find Us – Tradeshow Participation
WE’RE LISTENING We want to hear from you! Share your own tips and tricks for that perfect event, something funny or outright crazy that happened at a meeting or event that you attended, or just feedback for us on how we’re doing. Give it to us, we can take it. Chances are we’ll use your story in an upcoming issue.
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Starwood Hotels & Resorts Worldwide, Inc. ABOUT THIS NEWSLETTER Material in the pages contained herein is the intellectual property of Experient and may not otherwise be copied, modified, distributed, reproduced or reused without the express written permission of Experient. This newsletter is sent in compliance with existing legislation and cannot be considered spam as long as recipients are provided with the means to be removed from further transmissions. To unsubscribe click here or send a blank e-mail message to EventROI@experient-inc.com with “unsubscribe” in the subject line. For additional information regarding EventROI please contact: Lisa Zastawnik, CPS ©2009. Experient Put your two cents in on this topic or any of this issues’ articles at http://eventroi.ning.com/ |
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The Value of Face to Face Meetings Social Media - What Meeting Planners Need to Know Quick-click access to your most important registration and housing information Technology solutions have their place in information dissemination. But face to face meetings build stronger relationships and are key for conveying leadership, engagement and inspiration, as well as for promoting strategic thinking and decision-making. No surprise there, but it’s always good to see our assumptions backed up with actual statistics. Follow the link below or copy and paste to a web browser to see the value of face to face meetings, based on a Forbes Insights survey conducted in June: http://images.forbes.com/forbesinsights/StudyPDFs/Business_Meetings_FaceToFace.pdf
The idea that social media is something only for the cool kids or early adopters is fading as every main social site is showing exponential usage growth in every demographic. What that means for associations is that you can guarantee that your members or stakeholders are out there using these sites—and maybe talking about you, your event, or your industry—so it makes perfect sense to think about how to join that conversation. Here’s a great conversation on how to get started: http://preview.meetingsnet.com/social-media/socialmedia101108/index.html
Do you feel that you don’t have the registration and housing trending information at your fingertips that you need to make strategic—and profitable--decisions? Can you easily and accurately compare data on a year-to-year basis to identify and take advantage of change? You can with the new DecisionPointTM client dashboard. DecisionPoint provides an at-a-glance, quick-click access to your most important reporting information including easy-to-understand graphics right on your own PC. Click here to read more: http://www.experient-inc.com/solution/event_roi/ezine/roi-links/EventXL-DecisionPoint-Client-Portal.pdf First Step: Don’t use PowerPoint at all. Next: Say it in ten minutes. If this lead-in from Seth Godin’s blog catches your attention, you’ll love the insights he shares on effective presentations--Information that should be shared with your speakers and your sales staff. Read more here: http://bit.ly/3Or8as
Are you attracting enough new registrants or repeat attendees to your conferences? How do you use conference attendance to judge member engagement? There are a lot of moving pieces here: member preferences, design, and management; communications design and management; member lifecycle modeling; and so forth, but the good news is this has all been done before. The bad news: it usually involves meetings across departments. Suddenly, a conversation about how you boost conference attendance transforms into a conversation about how you organize yourselves to be more relevant to your members, in a scalable, semi-automated way. (Used with permission.) Click here or copy and paste this link into a web browser to read the whole story: http://www.experient-inc.com/solution/event_roi/ezine/roi-links/Latest-From-Listserver.pdf
What a nightmare! At our NBTA Breakfast networking event in September, this story was shared by one of the participants: It seems that contracts signed by administrative staff members who do not have the expertise and concern for the risk clauses in them is an ongoing challenge. It was shared that one administrative staff person recently signed a contract for the wrong year. It was not discovered until a month before the actual meeting dates that the hotel was holding space for one year later. The hotel did not have the short-term meeting space available. Oversight, anyone? If you have a story to share we’d love to hear it. Send your meeting nightmares to eventroi@experient-inc.com and we’ll publish them here. |
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