Volume 4 - Issue 1	January, 2010
	Experient: THE source for integrated meeting and event solutions Attendee Management Event Logistics Exhibition Services Experient News Meet Experient Contact Us ABOUT OUR SPONSORS Marriott ABOUT THIS NEWSLETTER Material in the pages contained herein is the intellectual property of Experient and may not otherwise be copied, modified, distributed, reproduced or reused without the express written permission of Experient. This newsletter is sent in compliance with existing legislation and cannot be considered spam as long as recipients are provided with the means to be removed from further transmissions. To unsubscribe click here or send a blank e-mail message to EventROI@experient-inc.com with “unsubscribe” in the subject line. For additional information regarding EventROI please contact: Lisa Zastawnik, CPS Managing Editor lisa.zastawnik@experient-inc.com ©2010. Experient All rights reserved. Put your two cents in on this topic or any of this issues’ articles at http://eventroi.ning.com/	IN THIS ISSUE Frank Discussion: A Place at the Table Guilty of Event Marketing Spam? Many Tweetful Returns Social Media + Viral Campaign = Increased Attendance Frank Discussion: A Place at the Table The content generated at our popular Breakfast Meetings during major industry events reflects the openness and concern of participants. Taken from our 2009 NBTA breakfasts, in the midst of what some call the toughest year on record for our industry, the link below includes insights, examples and best practices that planners are employing to stay on top. Grab a seat at the table and follow the link here or copy and paste to a web browser to read the article: http://www.pcma.org/Convene/Issue_Archives/December_2009/A_Place_at_the_Table.htm Guilty of Event Marketing Spam? Can you honestly say your event email marketing is never: Completely unsolicited? Coming from a sender unknown to the recipient? Unwanted for any reason, regardless of subscriptions? From a company (you) with which the recipient has done business, but arrives too frequently? This article from Marketing Profs helps event organizers review whether or not their email marketing techniques turn into CAN-SPAM no-nos. You may be surprised… Follow the link below or copy and paste to a web browser to read the article: http://www.marketingprofs.com/short-articles/1476/does-this-look-like-spam-to-you/?adref=NemM4A9 Many Tweetful Returns OK, so you’re tweeting before, during and after your event and the community is building. For exponential growth, re-tweeting is a pivotal way to bring exposure to potential audiences that may convert to paid attendees in the future. Learn how to master this important tool with this how-to article from Smart Meetings: Follow the link below or copy and paste to a web browser to read the article: http://smartmeetings.com/issues/november-2009/articles/many-tweetful-returns Social Media + Viral Campaign = Increased Attendance Receiving an invitation to attend your event from a trusted contact is much more likely to generate registrations than almost any other communication method. Experient SocialClix™ viral marketing enables your attendees to identify which of their social media and email contacts are already registered for your event and allows them to send invitations to those who are not. Find out more about this new service from Experient by clicking here: http://www.experient-inc.com/collateral/ new_product_releases/SocialClix.pdf

Volume Six: 2012

Issue 1

Volume Five: 2011

Issue 1 | Issue 2 | Issue 3 | Issue 4 | Issue 5 | Issue 6 | Issue 7 | Issue 8 | Issue 9 | Issue 10 | Issue 11 | Issue 12

Volume Four: 2010

Issue 1 | Issue 2 | Issue 3 | Issue 4 | Issue 5 | Issue 6 | Issue 7 | Issue 8 | Issue 9 | Issue 10 | issue 11

Volume Three: 2009

Issue 1 | Issue 2 | Issue 3 | Issue 4 | Issue 5 | Issue 6

Volume Two: 2008

Issue 1 | Issue 2 | Issue 3 | Issue 4 | Issue 5 | Issue 6

Volume One: 2007

Issue 1 | Issue 2 | Issue 3 | Issue 4 | Issue 5 | Issue 6

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