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• Saving the Best for Last: Curing Those Last Day Attendance Blues
• Why Aren't We Skipping Lines at Customs?
• Go Hybrid: A Live Streaming Cheat Sheet
• Building a Bridge Between Social Media and Event Goals |
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Help for Last Day Attendance Blues |
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According to Bruce Harris, CMP, retired founder of Experient (then Conferon), managing event design to keep attendees engaged through the last day of a show is more than just programming your keynoter and offering “must be present to win” prizes on the last day. West coast events need an agenda that starts earlier and accommodates the inevitable early exodus of east-coasters heading home. Bruce’s suggestions include offering free vouchers for airport shuttles that only start running after the show closes. Read the following article from the November/December issue of IAEE’s e2 for more thinking on how to keep attendees AND exhibitors engaged though the last day. |
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Skipping the Lines at Customs |
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Whether an event planner, organizer, or industry supplier, professionals in our field travel plenty, and any tip or trick which helps ease the hassles of travel—especially international travel—are appreciated. But with full body scanners and pat-downs grabbing all the attention, why isn’t U.S. Customs’ Global Entry program getting more users? U.S. citizens pay $100, pass a government background check, get fingerprinted, and save hours in lines. This article from the Wall Street Journal outlines the agency’s “trusted traveler” program—with relatively surprising results. |
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Go Hybrid: Live Streaming Cheat Sheet |
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Presuming you don’t need to be convinced that live streaming does NOT cannibalize paid event attendance, two of our favorite experts on hybrid events—Jeff Hurt and Dave Lutz of Velvet Chainsaw’s Midcourse Corrections—compiled this excellent list of considerations on “going hybrid” and how the process works. To extend the reach of your best live meeting content and use it as a marketing tool to generate attendance for subsequent events, click here: |
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Building Bridges between Social Media
and Event Goals |
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Does anyone doubt that Social Media today is what the World Wide Web was 15 years ago? In this blog post from Experient’s Jeremy Janszen, SSGB, (that’s the American Society for Quality’s Six Sigma Green Belt credential), Jeremy convinces us that bridging social media and organizational goals properly does not take an advanced engineering degree (or a green belt), but does take understanding of two basic elements: Understanding your audience and understanding your organization. Click the link here to read more on why you need to get cracking on integrating this growing phenomenon into your event plan.
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