Want to share your opinions or insights on any of the articles in this issue. We'd love to hear from you on our blog:
http://eventroi.ning.com/ |
|
Material in the pages contained herein is the intellectual property of Experient and may not otherwise be copied, modified, distributed, reproduced or reused without the express written permission of Experient.
This newsletter is sent in compliance with existing legislation and cannot be considered spam as long as recipients are provided with the means to be removed from further transmissions.
To unsubscribe from this newsletter please click here or send an email message to EventROI@experient-inc.com with "unsubscribe" in the subject line.
For additional information regarding EventROI Online please contact:
Lisa Zastawnik, CPS
Managing Editor
lisa.zastawnik@experient-inc.com
© 2010. Experient
All rights reserved. |
|
|
|
• Convention Crashers—"Outboarding"
• Effect of Travel Promotion Act
• ABCs of Event BLTs
• No Lines, No Waiting: RFID at World Market
|
|
"Outboarding" on the Rise:
An Economic Indicator? |
|
Convention industry insiders disdainfully call them “outboarders”—vendors who set up shop in a hotel suite near a trade show site to promote their products. While unsanctioned exhibits are not new, they appear to be on the rise. Click on the link below to hear how the Consumer Electronics Association cracked down on outboarders in January and learn tips how you can protect the investment of your trade show and its exhibitors from this type of infringement.
|
|
Travel Promotion Act and its
Impact on International Event
Participation: Good or Not? |
|
Will the new Travel Promotion Act help or hurt international travel for events? That remains to be seen. However, to see an excellent example of an organization making it as easy as possible for internationals to attend their event, check out BIO International Convention’s site at http://convention.bio.org/. The Biotechnology Industry Organization provides all the links, ESTA (Electronic System for Travel Authorization) forms and information necessary to help prospective attendees from Visa Waiver Countries attend. They even provide a short video providing rationale supporting international participation in the event. Benchmark one of the best! Follow the read link below to get in on the discussion.
|
|
Allison Saget, self-proclaimed “brand-a-holic” defines EventBLT as Brand recognition, Lead generation and Thought leadership. In this excellent article from the Winter 2009 issue of Corporate EVENT magazine. Saget says “event marketers are strategic and event managers are more focused on logistics.” To read the rest of the article and find out if your event marketing truly shortens the sales cycle, |
|
RFID Badges Provide Multiple Benefits
to World Market Center |
|
Since World Market Center invests heavily in creating valuable customer experiences, they wanted to analyze attendance and traffic flow while measuring ROI during their events, seminars and receptions. By using RFID badges, they gathered important data on attendee and exhibitor behavior, such as pinpointing the hourly traffic peaks and flows with extreme accuracy and seeing which types of registrants visited which areas of the exhibition. One of the many benefits of using RFID badges is attendees can immediately enter the event using their mailed badge. Click the link below to read more.
|
|
|
Go to Knowledge Center