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© 2010. Experient
All rights reserved. |
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• Deloitte’s “Hospitality 2015: Game Changers or Spectators?” to Rival Accuracy of 2010 Report
• Who Knew?: Real-life Meetings Breed More Trust. New Study Confirms Value of F2F over “Lean Communications”
• Abandon Selling. Embrace Engagement: Steven Hacker on Event Marketing
• SAP Successfully Combines Virtual and Physical at Customer Event
• Experient Playbook Maps How-to for Event-Oriented Social Media Implementation |
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Game Changers or Spectators? |
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“We
are pleased to report that our predictions back [when we produced] 2010
were on point.” This is one of the opening statements of Alex
Kyriakidis, Global Managing Director, Tourism, Hospitality & Leisure
for Deloitte
in their predictive “Hospitality 2015: Game Changers or Spectators”
report. Written for the housing industry, anyone who bids someone
to “come see this, come do this, come join in on this” will benefit from
the read. Follow the link below to read highlights or download
the entire report. |
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“Lean Communications” Poor Substitute
for Face-to-Face Meetings |
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“Real-life
meetings, during which participants can see how engaged their
colleagues are, breed more trust.” New studies reveal that the quality
of our relationships—personal and professional—are diminished by the
exclusive use of “lean communications” techniques, email and social
media included. The following link has plenty of material for you to
draw on when marketing the value of your F2F events. |
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Abandon Selling. Embrace Engagement. |
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In a June 2010 article in Association News, Steven Hacker, CAE, president of the International Association of Exhibitions & Events (IAEE) argues
that “yours is not the best event ever conducted and to suggest that it
might be just destroys your credibility.” Along with the recommendation
to tone down hyperbole, Hacker’s other tips to help create order out of
event marketing chaos include how to deal with the fact that “people
are now deleting more e-mail than they read.” Find out how to deal with
it by clicking the link here.
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SAP Combines Virtual and Physical
at Customer Event |
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With
10,000 attendees on-site and 8,000 virtual attendees, SAP successfully
bridged the gap between offering virtual access to its meeting without
fear of cannibalizing paid attendance. Marty Hornish, global CMO at SAP,
quoted in an article in BtoB magazine,
said, “The transformation has been radical. This year, we truly wanted
to understand how people consumed the content first, and the reach was
so much greater.” Click the link here to read how SAP re-launched its
SAPPHIRE customer event.
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Playbook Maps How-To for Social Media Event Implementation |
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When
a rookie shows up for training camp, the most important possession that
he has is the team’s Playbook. Why? Because it holds all the secrets to
the team’s success for the upcoming season, based on the expert knowledge of
the coaches who put it together. Now Experient has produced “The
SocialMpact™ Playbook”, a step-by-step guide designed to help event
organizers use powerful social media tools and techniques to achieve
their goals and objectives in this age of online communities and inbound
marketing. Read► |
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