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This issue brought to you by: |
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• Now is a Great Time to Build a Business Case for SMMP
• Enlist your Speakers -- and Exhibitors -- to Build Event Attendance
• Business Travel is Up, BUT...
• New Study on the Drive Market Underway
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What it takes to Sell SMMP to Execs |
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Who
is still not convinced that saving big money for your organization is a
great way to become a hero? With Strategic Meetings Management Programs
documenting a potential 10% overall savings in the first year alone and
the economy in flux, there’s never been a better time to implement an
SMMP program. Debi Scholar, CMP, CMM, CTE, CTT, GLP, (wow!) in a presentation from earlier this year, outlined a 26 page template and provided key components of an SMMP business case in this article from M&C magazine. |
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Your
speakers’ and exhibitors’ responsibilities go beyond just being
fabulous at your event. You need to enlist their help in building
attendance. This check sheet of zero-budget initiatives from Convene
magazine is a great start—but could go one better. Along with things
the speaker or exhibitor should do before, during and after your event
(like tweeting their participation, profiling the event on their website
and blog, all with a link to register), we suggest including the
agreed-upon steps in the contract, outlined to help ensure this
important aspect of inbound marketing is fulfilled. Find the article on generating attendance here. |
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Business Travel is Up, BUT... |
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In yet another vote of confidence that the travel market is picking up, Successful Meetings covered
a new report by AmEx that states for 2011, companies will hold more
meetings, and spend more on them overall—and here comes the big BUT—will
spend less per meeting as meeting size decreases and SOURCING
EFFICIENCIES INCREASE. With room rates expected to rise 10% in the year,
expertise in negotiating will be more critical than ever. For more
complete forecast data, go to www.businesstravelconnexion.com. To speak with an Experient expert on the benefits of sourcing efficiencies, contact us at bsc1@experient-inc.com. |
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New Study on Drive Marketing Underway |
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Often
overshadowed by air travel, the drive market has significant economic
impact on meetings and expositions. With the concentric mileage circles
impacting the drive or fly decision fluctuating with the cost of airfare
and gasoline, event organizers and marketers will benefit from the
Project 85 report.
U.S. Travel Association
reports that driving constitutes 85% of all travel in the U.S. Project
85 is the first study to segment this market, identifying what is most
valuable for destinations and travel providers.
The study is slated for release in 2011. For information on the study, click here. |
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