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Event Professionals Library
Experient's experts continue to set standards in the meeting & planning industry and have written many articles on the subject. From audiovisuals to hotel contracts and negotiations, we are anxious to provide information to meeting planners by republishing these and other industry-related articles for you to read online.
After you've read them, please send us your comments and tell us from your perspective how else we can help.
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MEETING MANAGEMENT
How “Relationship Management” Optimizes Attendee Marketing And Grows Revenue (pdf)
By Terence R. Donnelly, CMP
Published in Association Conventions & Facilities - ViewPoint
Strategic Meetings Management: Of MICE (Meetings, Incentives, Conferences and Exhibitions) and Spend (pdf)
Christopher Dwyer, William Browning, Andrew Bartolini – Aberdeen Group
Often burrowing unnoticed within an organization's operational costs is spending on meetings and events. The popular acronym for this category of spend is Meetings, Incentives, Conferences and Exhibitions (MICE), which is connected and sometimes grouped with Travel and Entertainment (T&E). Aberdeen reviewed survey data from more than 300 enterprises and determined that best-in-class organizations can control MICE like other spend categories. Aberdeen has found that best-in-class organizations have achieved cost savings, such as the 11.4% annual savings on meetings spend reported in this new benchmark report. Aberdeen's research also revealed certain technology solutions facilitate strategic meetings management, particularly the adoption of corporate meetings calendars on an enterprise-wide basis.
Outsourcing – The New Business Solution
by David Peckinpaugh
According to the Outsourcing Institute, global outsourcing will exceed $120 billion by the end of the year. In the meetings industry, outsourcing for non-core services has grown tremendously especially in the wake of 9/11 and the softening economy. Corporate officers and executives face enormous challenges in today's competitive marketplace and the decision to outsource has taken on new and weightier proportions.
Published in On The Mark Newsletter, Fall 2002