I’m Bill Reed, FASAE, CMP

Strategic Sales Executive

I joined Experient in 2005, after years of sales, operations and management experience with outstanding service-oriented companies like Westin Hotels & Resorts, Fairmont Hotels & Resorts and Walt Disney Parks and Resorts. I began my career with Experient as a regional vice president, before moving to vice president for association markets and then being promoted to my current position. It is a pleasure to lead the strategic sales efforts at Experient because of the talented group of colleagues I am honored to work with and the satisfaction of knowing that our work enables our team to help our customers be more successful. We are constantly building valuable and long-lasting relationships with great organizations by offering the best integrated meeting and event solutions in the industry.

I am a member of Professional Convention Management Association (PCMA) and currently serve on the Board of Directors, and have previously served as the President of PCMA's Capital Chapter. I am also a proud member of American Society of Association Executive and formerly served a three year term as a Board member. I am a proud ASAE Fellow as well. I also hold memberships with International Association of Exhibitions and Events (IAEE), Global Business Travel Association (GBTA) and Strategic Account Management Association. I was honored to serve as Co-Chair of the Convention and Industry Council's (CIC) Accepted Practices Exchange (APEX) Meetings and Site Profiles panel. 

I am a native of Newport, Rhode Island and received a B.S. degree in Hotel Administration from Florida International University in Miami. I live in Arlington, Virginia.

How I can help you

Experient is the source for integrated meeting and event solutions. We have decades of experience providing strategic and unique solutions in all areas of the event industry. The variety of products and services Experient has available is unmatched. The consultative, comprehensive and creative solutions you will receive from our impressive and seasoned staff of industry veterans is what makes Experient a powerful presence in the event industry. We have a high-caliber staff with great knowledge and reputation. Our corporate values and our breadth of experience with association, corporate, government and tradeshow customers allows us to continually create, grow and strengthen mutually beneficial relationships with our clients.

My personal pledge to you

My consultative method to your event is a “no pressure” approach. I first will need to earn your trust and respect, and then my goal is to make suggestions that will help you to drive your business towards improved results, whether that includes Experient or not. Whatever Experient service you might choose to engage, the end result is more value for you, better utilization of your resources and overwhelming satisfaction with your decision to work with Experient.